About us
More2screen is dedicated to sourcing and distributing alternative content programming for screening in digitally equipped cinemas and at big screen venues worldwide. Programme content includes pre recorded and Live music concerts, music documentaries, sporting events and educational features. Since More2screen's inception to the end of September 2009, we have been responsible for 380 screenings worldwide.
Co-founders Christine Costello, former CEO of Pearl & Dean cinema advertising, and Penny Nagle, former MD of igig.tv, have over eight years experience in releasing alternative content into cinemas in the UK and Europe (including the first-ever live high definition broadcast of a music concert in Europe, Robbie Williams live from Berlin, into 18 markets in 2005).
Independent operators with strong and established exhibitor relationships in the UK and internationally, their clients and projects include: Harvey Goldsmith, Sony BMG, EMI, Kaleidoscope Home Entertainment and Universal Music Group, with artists ranging from Sigur Ros, Michael Jackson, Kylie, UB40, Robbie Williams and Led Zeppelin. The current classical repertoire includes offerings from Glyndebourne Opera Festival, La Scala, Bolshoi and Kirov Ballets, Pavarotti Tribute Concert and Salzburg Festival.
We have several consultancy clients in the UK and internationally with whom we work in an advisory capacity on content acquisition and distribution strategy for specialised content.
Christine Costello - Managing Director
Christine has been involved in the cinema industry since 1999 when, on its acquisition by SMG plc, she was appointed Managing Director of the Pearl & Dean cinema advertising business. Latterly she was CEO of SMG's Out of Home division with responsibility for both cinema and outdoor businesses (Pearl & Dean and Primesight)and for 7 years acted as Vice President of SAWA, the global trade body for cinema advertising businesses. She is a member of BAFTA.
A media sales professional with 20 years' experience, Christine previously worked in publishing with News International and was a main Board Director of Express Newspapers and Director of NRS (National Readership Surveys) until 1996. She joined SMG plc in 1997 as Commercial Director of their publishing interests, heading up marketing and sales and launching Scotland's first new Sunday newspaper for 10 years, the Sunday Herald.
Her founding of More2screen Ltd in 2006 stemmed from a passion to work with exhibition in the development of alternative content in an increasingly digital world. She is a regular speaker and panellist on the area of Alternative content and has participated in the following industry conferences:-Cinema Industry Conference – BAFTA, London – November 2008
-Screen International Digital Cinema Conference - September 2007.
-IBC Digital Cinema Day - Amsterdam September 2007
-RAAM Digital Cinema Seminar - June 2007
Penny Nagle - Co-Founder
Penny started life as a barrister and IP lawyer in the music industry - at PolyGram/London Records, and then as Head of Business Affairs at Richard Branson's new label V2 Records. In 2000 she started her own company i-gig.com which created and broadcast original music content on the web including Fatboy Slim, Blur, Badly Drawn Boy, Kirsty McColl, Nottinghill Carnival, and the Big Chill Festival. Using the web experience to distribute to newly arrived digital cinema she programmed and produced alternative content events from 2001 onwards incuding Kylie, U2, Robbie Williams and many of those artists listed above.In 2005 Penny set up Shooting People Films with the world's largest online filmmaker community Shooting People, which released 2 feature films theatrically and on DVD, and several volumes of short films, Best v Best. Simultaneously she headed the team which developed a social software engine called AdvanceWarning which was subsequently sold to Argent Vive plc in 2007.
She has also produced and exec produced several films, shorts and TV programmes including Joaquin Cortes, Mockingbird (UKFC funded), 4 Scott (for Channel 4).
Consultancy clients have included Cafedirect, World Fair Trade Organisation, UK Film Council, BBC, Orange, Sony PCL Japan, and Sony Music. She has been a judge at the British Digital Music Awards, Birds Eye View Film Festival, and has done talks at numerous festivals including Lighthouse, Derry Film Festival, Resfest, and is a Trustee of a charity to promote African culture, Aduna.
