Case Study

 "Chess in Concert"- 25th Anniversary Celebration from the Royal Albert Hall - Screened in 28 Cinemas across the UK and Ireland in September 2009.

The legendary musical of Chess in Concert, with songs written by ABBA stars Benny Andersson and Bjorn Ulvaeus, and story and lyrics by Sir Tim Rice, was screened in cinemas across the UK and Ireland. The story of champion chess players and love triangles was put on show at the Royal Albert Hall in May 2008 and was reprieved in cinemas.

Main Audience Appeal: Lovers of Chess in Concert, ABBA, Tim Rice, Josh Groban and Musicals.

Premiere screening at the Odeon Covent Garden on Monday 7th September, 2009 was attended by cast and crew and celebrity guests, including Sir Tim Rice, David Badella, Anneka Rice and Patricia Hodge.

Cinema Customer Feedback: 'My friends and I enjoyed seeing Chess in Concert on the big screen. It was wonderful, and the Odeon Covent Garden is a beautiful comfortable cinema! I am so pleased that we were able to see it once. The DVD, although very good, does not have the same impact.' - Cynthia Ho

The Chess in Concert Music DVD entered the UK Sales charts at Number 3 the week after cinema launch.

Case Study

 "The Tribute to Pavarotti, One Amazing Weekend in Petra" - Screened in 29 digital cinemas in 23 cities across Russia in May 2009.

The Tribute concert for the late and great Maestro was show in digital screens across the country, from the far east Blagoveshensk, Vladivostock, and Yakutskt, through to Siberia, Omsk, Novosibirsk, Ufa to the European part, Saint Petersburg and Moscow amongst many others.

Main audience appeal: It is no secret that Russian people like classical music and Pavarotti in particular. A must for all admirers of the Maestro. Audience age range of 45-64 years old.

Cinema Owner Feedback: 'A lot of musicians, singers, celebrities and just the lovers of classical music attended the screening. And the loved it! People were not only excited by that amazing concert, but by the possibility of organising such events in digital cinemas. It was a unique opportunity for spectators to admire the world famous premieres of opera, ballet and concerts of leading theatres in high definition and surround sound, whilst staying in their native towns.'

The concert attracted over 3100 admissions from just 29 screenings.

Case Study

'Thriller Nights' - Exclusive UK Digital Cinema Screenings help Thriller 25 debut at Number three in the UK album charts - February 2008

A special digitally enhanced version of the iconic Thriller short film was screened as part of a UK launch campaign for Michael Jackson’s Thriller 25 album.

Main Audience Appeal: A must for any Jackson, music or film fan, or, in fact, anyone who just loves Thriller

Theatrical Release

• Screened exclusively in selected Odeon Cinemas late night February 8 & 9 2008
• Digitally enhanced version of the iconic 14 minute short film directed by John Landis
• Part of campaign boosting album into number three position in the UK chart

Audience Feedback:
"The reaction was great. Cheers and applause could be heard after the screening so the guests had a great time" "Quad poster was stolen by eager fans!" - Odeon Cinemas

Case Study

'50 Years of Stax Records' - A celebration of Soul Music.

A double-headed music programme specially created for theatrical release featuring documentary and never-before-seen archive concert footage.
Main Audience Appeal: ABC1Men 35+/ Soul Music lovers everywhere.

Theatrical Release

• 50th anniversary film programme from original US soul record label Stax Records, featuring an amazing line-up of soul giants lincluding Otis Redding, Isaac Hayes, Booker T. and the MG's and Sam & Dave
• Screened in UK and Europe in August/September 2007
• Launch premieres with Q&A in London and Manchester attended personally by soul legend Sam Moore, the surviving half of the legendary Sam & Dave