Last night More2Screen attended the annual Screen Awards and we were delighted to win Event Cinema Campaign of the Year for Everybody’s Talking About Jamie! In partnership with Nimax Theatres, More2Screen broadcast the hit musical live from the Apollo Theatre in London’s West End to 483 cinemas across the UK and Ireland on 5 July 2018. The event took £574,151 on the night and was #1 at the box office, achieving a total more than twice the amount of the number two film.
Up against tough competition in the category, the judges praised the Everybody’s Talking About Jamie cinema release for bringing a younger audience into Event Cinema: ‘That (young) audience is challenging and not really served in the Event Cinema space, so that’s why it stood out.’ Another judge remarked that the campaign was ‘really visible’ and ‘remarkable’ despite having ‘a lesser-known property’.
More2Screen would like to thank Nimax Theatres, our exhibition and technical partners, and of course the passionate and vocal ETAJ fans for helping us win this award. The musical will be back in cinemas on 29 January with our Encore screenings nationwide, you can find out more HERE